Consumer-centric marketing strategies : social networks as innovative tools for Consumer Relationship Management
Year of publication: |
2013
|
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Authors: | Di Pietro, Loredana ; Pantano, Eleonora |
Published in: |
Customer-centric marketing strategies : tools for building organizational performance. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-2524-4. - 2013, p. 297-314
|
Subject: | Kalabrien | Calabria | Beziehungsmarketing | Relationship marketing | Social Web | Social web | KMU-Marketing | SME marketing |
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