Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Year of publication: |
2023
|
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Authors: | Woodside, Arch G. ; Akrout, Houcine ; Mrad, Mona |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 10, p. 1986-2015
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Subject: | marketing | boycott | consumer | algorithm | brand hate | complexity | modeling | psychology | socially irresponsible | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Mode | Fashion | Markenimage | Brand image | Konsumentenboykott | Consumer boycott | Corporate Social Responsibility | Corporate social responsibility | Marktforschung | Market research |
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