Consumer neuroscience
Year of publication: |
2012
|
---|---|
Authors: | Kenning, Peter ; Hubert, Anita Mirja ; Linzmajer, Marc |
Published in: |
Handbook of developments in consumer behaviour. - Cheltenham [u.a.] : Elgar, ISBN 978-1-84980-244-4. - 2012, p. 419-460
|
Subject: | Neurowissenschaften | Neuroscience | Konsumentenverhalten | Consumer behaviour | Neuromarketing |
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