Consumer price evaluation strategies : internal references, external references, and price images in consumer price perception
Year of publication: |
2024
|
---|---|
Authors: | Hamilton, Ryan |
Published in: |
Consumer psychology review. - Hoboken, NJ : Wiley, ISSN 2476-1281, ZDB-ID 2917720-0. - Vol. 7.2024, 1, p. 58-74
|
Subject: | Konsumentenverhalten | Consumer behaviour | Verbraucherpreisindex | Consumer price index | Preismanagement | Pricing strategy | Preis | Price |
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