Consumer psychology of sport : more than just a game
Year of publication: |
2008
|
---|---|
Authors: | Madrigal, Robert ; Dalakis, Vassilis |
Published in: |
Handbook of consumer psychology. - New York : Psychology Press, ISBN 0-8058-5603-X. - 2008, p. 857-876
|
Subject: | Sport | Sports | Konsumentenverhalten | Consumer behaviour |
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