Consumer reactions to corporate social responsibility (CSR) in Thailand : the moderating effect of competitive positioning
Year of publication: |
2015
|
---|---|
Authors: | Preeda Srinaruewan ; Binney, Wayne ; Higgins, Colin |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 27.2015, 4, p. 628-652
|
Subject: | Thailand | Corporate social responsibility | Consumer behaviour | Consumer reactions | Competitive positioning | Konsumentenverhalten | Corporate Social Responsibility |
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