Consumer shopping patterns and pricing considerations for BOP consumers : the case of Madagascar
Year of publication: |
2022
|
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Authors: | Randrianasolo, Arilova A. |
Published in: |
Supermarket retailing in Africa. - London : Routledge,, ISBN 978-0-367-85430-0. - 2022, p. 16-35
|
Subject: | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Einzelhandel | Retail trade | Einzelhandelspreis | Retail price | Konsumentenverhalten | Consumer behaviour | Madagaskar | Madagascar |
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