Consumer store choice in Asian markets
Year of publication: |
2015
|
---|---|
Authors: | Wang, Yusong ; Bell, David R. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 3, p. 293-308
|
Subject: | Consumer store choice | Asian markets | Uncertainty | Risk aversion | Learning | Ostasien | East Asia | Konsumentenverhalten | Consumer behaviour | Risikoaversion | Entscheidung unter Unsicherheit | Decision under uncertainty |
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