Consumers' preference towards fast-food retail chains in India
Rajnikant.P.Patel and Praneti Shah
Year of publication: |
2014
|
---|---|
Authors: | Rajnikant.P.Patel ; Shah, Praneti |
Published in: |
GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 12.2014, 4, p. 63-77
|
Subject: | Fast-food | Changing Behavior | Consumer preference | Paradigm shift | Retail chain | Indien | India | Konsumentenverhalten | Consumer behaviour | Handelskette | Einzelhandel | Retail trade | Lieferkette | Supply chain |
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