Consumers' reaction to fair trade motivated price increases
Year of publication: |
2015
|
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Authors: | Campbell, Colin L. ; Heinrich, Daniel ; Schoenmüller, Verena |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 24.2015, p. 79-84
|
Subject: | Price fairness | Price increase | Fair trade commitment | Attitude-behavior gap | Corporate social responsibility | Experiment | Fairer Handel | Fair trade | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Gerechtigkeit | Justice |
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