Consumers’ versatile buying behavior irrespective to high and low involvement products
Year of publication: |
2012
|
---|---|
Authors: | Hasan, Syed Akif ; Subhani, Muhammad Imtiaz ; Osman, Ms. Amber |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Non-linearity | consumer behavior | brand choice | consumer loyalty | marketing | behavioral economics |
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