Contemporary Cases in Tourism
| Year of publication: |
2011
|
|---|---|
| Authors: | Garrod, Brian |
| Other Persons: | Fyall, Alan (contributor) |
| Publisher: |
Oxford : Goodfellow Publishers Limited |
| Description of contents: |
Contemporary Cases in Tourism: Volume 1 presents 11 international case studies, collected under the headings of marketing tourism, sustainable tourism and niche tourism
Table of Contents [external.dandelon.com]
|
| Extent: | Online-Ressource (254 p) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Description based upon print version of record The Case Study Approach:; Wrongly Maligned?; Brian Garrod and Alan Fyall; SECTION ONE; MARKETING TOURISM; 1; 'This Other Eden':; Marketing the National Botanic Garden of Wales; Ian Keirle; 2; South Africa 2010:; Leveraging Nation Brand Benefits from the FIFA World Cup; Brendon Knott, Alan Fyall and Ian Jones; 3; Definitely Dubai: Destination Branding in Action; Paul Williams and Nick Ashill; SECTION TWO; SUSTAINABLE TOURISM; 4; Visitor Management at a World Heritage Site:; Skara Brae Prehistoric Village; Anna Leask and Brian Garrod; 5; Tourism, Climate Change and Carbon Management: Three Case StudiesStefan Gössling and Brian Garrod; 6; Slow Travel:; European Cycle Tourism; Janet Dickinson and Les Lumsdon; SECTION THREE; NICHE TOURISM; 7; Diversification into Farm Tourism:; Case Studies from Wales; Brian Garrod; 8; Bumps for Boomers:; Marketing Sport Tourism to the Aging Tourist; Simon Hudson; 9; Community Involvement in Trekking Tourism:; The Rinjani Trek Ecotourism Programme, Lombok, Indonesia; Carl Cater; 10; World Heritage Site Designation:; New Lanark World Heritage Site, Scotland; Anna Leask; Index; Abbreviations; |
| ISBN: | 978-1-906884-53-6 ; 978-1-906884-71-0 ; 978-1-906884-53-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012676781