Contemporary marketing
Louis E. Boone; David L. Kurtz
| Year of publication: |
1989 ; 6. ed.
|
|---|---|
| Authors: | Boone, Louis E. ; Kurtz, David L. |
| Publisher: |
Chicago [u.a.] : Dryden Press |
| Subject: | Marketing | Marketingmanagement | Marketing management |
| Extent: | getr. Seitenzählung |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Glossary S. G1 - G16 |
| ISBN: | 0-03-022814-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013467867