Convincing the Crowd : Entrepreneurial Storytelling in Crowdfunding Campaigns
Year of publication: |
2017
|
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Authors: | Manning, Stephan |
Other Persons: | Bejarano, Thomas (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Crowdfunding | Narrative Methode | Narrative method | Unternehmensgründung | Business start-up | Entrepreneurship | Entrepreneurship approach |
Extent: | 1 Online-Ressource (49 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Manning, S In: Bejarano, T.A. 2017. “Convincing the Crowd: Entrepreneurial Storytelling in Crowdfunding Campaigns”. Strategic Organization, 15 (2), 194-219 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 1, 2016 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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