Corporate brand identity : virtual space
Year of publication: |
2022
|
---|---|
Authors: | Cuomo, Maria Teresa ; Genovino, Cinzia ; Tortora, Debora ; Giordano, Alex |
Published in: |
Building corporate identity, image and reputation in the digital era. - London : Routledge, ISBN 978-0-367-53123-2. - 2022, p. 169-180
|
Subject: | Marketing | Marketingmanagement | Marketing management | Markenarchitektur | Brand architecture | Digitalisierung | Digitization |
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