Corporate hypocrisy and social responsibility : a comparative study of brand crises effect on consumer's attitude toward brands
Year of publication: |
2019
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Authors: | Santos, Ana Luísa ; Casais, Beatriz |
Published in: |
World review of entrepreneurship, management and sustainable development. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0573, ZDB-ID 2193382-0. - Vol. 15.2019, 1/2, p. 110-131
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Subject: | corporate social responsibility | CSR | corporate hypocrisy | attitude towards the brand | brand crises | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand |
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