Corporate identity als ganzheitliche Strategie
Thies Wache; Dirk Brammer
| Year of publication: |
1993
|
|---|---|
| Authors: | Wache, Thies ; Brammer, Dirk |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Öffentlichkeitsarbeit | Public relations | Unternehmenskultur | Corporate culture | Theorie | Theory | Deutschland | Germany | Corporate Identity |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] |
| Extent: | XXV, 287 S Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Umfrage ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. 279 - 287 |
| ISBN: | 3-8244-0153-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014004691