Corporate social responsibility : a theory of the firm perspective
Year of publication: |
2007
|
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Authors: | McWilliams, Abagail ; Siegel, Donald S. |
Published in: |
Business ethics and strategy ; Vol. 1. - [Aldershot] : Ashgate. - 2007, p. 137-147
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Subject: | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Stakeholder | Theorie der Unternehmung | Theory of the firm |
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