Corporate social responsibility, customer trust, and loyalty : perspectives from a developing country
Year of publication: |
2013
|
---|---|
Authors: | Azmat, Fara ; Ha, Huong |
Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1096-4762, ZDB-ID 1411657-1. - Vol. 55.2013, 3, p. 253-270
|
Subject: | Entwicklungsländer | Developing countries | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence |
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