How corporate sponsors can optimize the impact of their message content : mastering the message ; improving the processability and effectiveness of sponsorship activation
Year of publication: |
2015
|
---|---|
Authors: | Carrillat, François A. ; Astous, Alain d' ; Couture, Marie-Pier Charette |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 55.2015, 3, p. 255-269
|
Subject: | Sponsoring | Sponsorship | Marketingmanagement | Marketing management | Erfolgsfaktor | Success factor |
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