Correlates of price acceptability
Year of publication: |
1988
|
---|---|
Authors: | Lichtenstein, Donald R. |
Other Persons: | Bloch, Peter H. (contributor) ; Black, William C. (contributor) |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 15.1988, 2, p. 243-252
|
Subject: | Preis | Price | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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