"Counting your customers" one by one : a hierarchical bayes extension to the Pareto/NBD model
Makoto Abe
| Year of publication: |
2009
|
|---|---|
| Authors: | Abe, Makoto |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 3, p. 541-553
|
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Wahrscheinlichkeitsrechnung | Probability theory | Bespielte Medien | Pre-recorded media | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Erratum enth. in: Vol. 28.2009,3 (May/June), S.554 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003868047