Countries' positioning on personality traits : analysis of 10 South American national tourism websites
Year of publication: |
July 2017
|
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Authors: | Rojas-Méndez, José I. ; Hine, Michael J. |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 23.2017, 3, p. 233-247
|
Subject: | Big Five | content and correspondence analysis | destination branding | destination personality | DMO | positioning | South American tourism websites | Website | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Tourismus | Tourism | Markenführung | Brand management | Tourismuswirtschaft | Tourism industry | Persönlichkeitspsychologie | Personality psychology |
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