Country image and consumer-based brand equity : relationships and implications for international marketing
Year of publication: |
2007
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Authors: | Pappu, Ravi ; Quester, Pascale G. ; Cooksey, Ray W. |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 38.2007, 5, p. 726-745
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Subject: | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Internationales Marketing | International marketing |
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