Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Year of publication: |
2024
|
---|---|
Authors: | Rodrigo, Padmali Gawri Kumari ; Khan, Hina ; Naser Valaei |
Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 28.2024, 1, p. 1-27
|
Subject: | Cognitive structures | Country-of-origin | Elite consumers | Means-end chain theory | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Elite | Markenimage | Brand image |
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