Creating experiences in the experience economy

edited by Jon Sundbo and Per Darmer

Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated

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Year of publication:	2008
Other Persons:	Sundbo, Jon (contributor) ; Darmer, Per (contributor)
Institutions:	Edward Elgar Publishing (contributor)
Publisher:	Cheltenham : Edward Elgar
Subject:	Marketing \| Werbepsychologie \| Psychology of advertising \| Innovation \| Konsumentenverhalten \| Consumer behaviour \| Verbraucherverhalten
Description of contents:	pt. 1. Experience creation design -- pt. 2. Management of experience creation -- pt. 3. Consumer perception of experience creation

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Extent:	1 Online-Ressource (vii, 262 p) ill., maps
Series:	Services, economy, and innovation Edward Elgar E-Book Archive
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-84844-400-3 ; 9781847209306 (hardback) ; 1847209300 (hbk.)
Other identifiers:	10.4337/9781848444003 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011851943