Creating low consumer product expectations
Year of publication: |
1983
|
---|---|
Authors: | Ross, Robert H. ; Kraft, Frederic B. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 11.1983, 1, p. 1-9
|
Subject: | Gattungsmarke | USA |
-
Characteristics of demand for pharmaceutical products : an examination of four cephalosporins
Ellison, Sara Fisher, (1997)
-
The importance of the physician in the generic versus trade-name prescription decision
Hellerstein, Judith K., (1998)
-
Cook, Anna, (1998)
- More ...
-
Creating low consumer product expectations
Ross, Robert H., (1983)
-
The salesperson wellness lifestyle, coping with stress and the reduction of turnover
Kraft, Frederic B., (2019)
-
Addiction as an indicator of vulnerability: The case of indoor tanning
Benet, Suzeanne B., (2019)
- More ...