Critical factors for involvement in customers' product development : an SME perspective
Year of publication: |
2023
|
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Authors: | Flankegård, Filip ; Johansson, Glenn ; Granlund, Anna |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 13, p. 143-153
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Subject: | Case study | Collaborative product development | NPD | Supplier collaboration | Supplier integration | Supplier involvement | Lieferkette | Supply chain | Produktentwicklung | New product development | Lieferantenmanagement | Supplier relationship management | Innovation | KMU | SME | Unternehmenskooperation | Inter-firm cooperation | Forschungskooperation | Research collaboration | Innovationsmanagement | Innovation management |
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