Critical understanding of existing entrepreneurial marketing models : 2002 - 2022
Year of publication: |
2023
|
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Authors: | Nwankwo, Cosmas Anayochukwu ; Kanyangale, MacDonald Isaac |
Published in: |
Foundations of Management : the journal of Warsaw University of Technology. - Warsaw : De Gruyter, Versita, ISSN 2300-5661, ZDB-ID 2761412-8. - Vol. 15.2023, 1, p. 89-100
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Subject: | Entrepreneurial Marketing | entrepreneurial marketing model | SMEs | KMU | SME | Marketing | Entrepreneurship | Entrepreneurship approach | Marketingmanagement | Marketing management | Unternehmensgründung | Business start-up | Unternehmer | Entrepreneurs | Theorie | Theory |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.2478/fman-2023-0007 [DOI] |
Classification: | M10 - Business Administration. General ; M19 - Business Administration. Other ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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