CRM bei Banken : ein Vorgehensmodell zur Erarbeitung einer Strategie, Prozess- und Systemarchitektur ; mit 41 Tabellen
Wolfgang Messner
| Year of publication: |
2005
|
|---|---|
| Authors: | Messner, Wolfgang |
| Publisher: |
Norderstedt : Books on Demand |
| Subject: | Beziehungsmarketing | Relationship marketing | Bankmarketing | Bank marketing | IT-gestütztes Marketing | Computer-assisted marketing | Privatkundengeschäft | Personal banking | Projektmanagement | Project management | Bank | Kundenmanagement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | X, 359 S graph. Darst 170 mm x 220 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Notes: | EUR 49.00 |
| ISBN: | 3-8334-2462-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002604595