Cross-cultural consumer psychology
Year of publication: |
2008
|
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Authors: | Shavitt, Sharon ; Lee, Angela Y. ; Johnson, Timothy P. |
Published in: |
Handbook of consumer psychology. - New York : Psychology Press, ISBN 0-8058-5603-X. - 2008, p. 1103-1131
|
Subject: | Konsumentenverhalten | Consumer behaviour | Interkulturelle Beziehungen | Cross-cultural relations |
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