Cross-cultural issues in international consumer marketing : introduction to the special section
Year of publication: |
2010
|
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Authors: | Huff, Lenard C. |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 22.2010, 2, p. 183-186
|
Subject: | Konsumgütermarketing | Consumer goods marketing | Internationales Marketing | International marketing | Internationale Marktforschung | International marketing research |
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