Cross-functional Interface of Marketing and Accounting: Value Chain Analysis
Year of publication: |
1998
|
---|---|
Authors: | Stephens, James A. ; Archambault, Jeffrey |
Published in: |
American Journal of Business. - Bureau of Business Research. - Vol. 13.1998, 1, p. 31-40
|
Publisher: |
Bureau of Business Research |
Subject: | Marketing | data-base marketing | value-added | accounting |
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