Crowdsourcing for transcultural marketing and innovation
Year of publication: |
2014
|
---|---|
Authors: | Rusko, Rauno |
Published in: |
Transcultural marketing for incremental and radical innovation. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-4749-7. - 2014, p. 382-394
|
Subject: | Crowdsourcing | Open Innovation | Open innovation | Interkulturelles Marketing | Cross-cultural marketing |
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