CSR online communication : the metaphorical dimension of CSR discourse in the food industry
Year of publication: |
2014
|
---|---|
Authors: | Bielenia-Grajewska, Magdalena ; Schoeneborn, Dennis |
Published in: |
Communicating corporate social responsibility : perspectives and practice. - Bingley [u.a.] : Emerald, ISBN 978-1-78350-795-5. - 2014, p. 311-333
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Website | Ernährungsindustrie | Food industry | Diskurstheorie | Discourse theory | Rhetorik | Rhetoric | Italien | Italy | Polen | Poland |
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