Cultural influences on new product adoption of affluent consumers in India
Year of publication: |
2008
|
---|---|
Authors: | Yun, Zee-Sun ; Verma, Swati ; Pysarchik, Dawn Thorndike ; Yu, Jong Pil ; Chowdhury, Shahana |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 18.2008, 2, p. 203-220
|
Subject: | Produktmanagement | Product management | Innovation | Informationsverbreitung | Information dissemination | Konsumentenverhalten | Consumer behaviour | Indien | India |
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