Cultural paradox in advertising : evidence from Finland
Year of publication: |
2017
|
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Authors: | Saleem, Salman |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 23.2017, 5, p. 615-632
|
Subject: | advertising appeals | cultural practices | cultural values | Finland | Hofstede's cultural framework | value paradox | Finnland | Werbung | Advertising | Kulturelle Identität | Cultural identity | Soziale Werte | Social values | Kultur | Culture | Nationalkultur | National culture | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing |
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