Customer definitions of moral value for retail brands : a qualitative understanding
Year of publication: |
2024
|
---|---|
Authors: | Wei, Yunyi ; Sit, Kokho ; Ekinci, Yuksel |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103697, p. 1-12
|
Subject: | Brand value | Ethics | Morality | Perceived value | Retail branding | Template analysis | Markenführung | Brand management | Einzelhandel | Retail trade | Markenimage | Brand image | Ethik | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Unternehmensethik | Business ethics | Beziehungsmarketing | Relationship marketing | Soziale Werte | Social values | Markenartikel | Brand |
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