Customer engagement in domestic wine tourism : the role of motivations
Year of publication: |
2023
|
---|---|
Authors: | Gaetjens, Amy ; Corsi, Armando Maria ; Plewa, Carolin |
Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 27.2023, p. 1-14
|
Subject: | Customer engagement | Hedonic consumption | Push/pull motivations | Wine involvement | Wine knowledge | Wine tourism | Wein | Wine | Tourismus | Tourism | Konsumentenverhalten | Consumer behaviour | Weinbau | Wine industry | Beziehungsmarketing | Relationship marketing | Motivation | Tourismuswirtschaft | Tourism industry | Kundenintegration | Customer integration | Weinhandel | Wine trade | Leistungsmotivation | Work motivation | Australien | Australia |
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