Customer inertia marketing
Year of publication: |
2021
|
---|---|
Authors: | Henderson, Conor M. ; Steinhoff, Lena ; Harmeling, Colleen M. ; Palmatier, Robert W. |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 49.2021, 2, p. 350-373
|
Subject: | Customer inertia | Mindset | Retention | Loyalty rewards | Customer relationship management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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