Customer journey management in the digital age : implication for multichannel retailers
Year of publication: |
[2019]
|
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Authors: | Kleinlercher, Kristina |
Publisher: |
St. Gallen |
Subject: | economics | Erlebniskauf | Mehrgleisiger Vertrieb | Einzelhandel | Erlebnismarketing | Markenpolitik | EDIS-4838 | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Retail trade | Electronic Commerce | E-commerce |
Extent: | 1 Online-Ressource (circa 207 Seiten) Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | English |
Thesis: | Dissertation, University of St. Gallen, 2018 |
Source: | ECONIS - Online Catalogue of the ZBW |
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