Customer journey maps of Muslim young agropreneurs
Year of publication: |
2020
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Authors: | Rahim, M. F. A. ; Ong, J. W. ; Yatim, N. M. ; Yanan, H. A. ; Nizat, M. N. M. |
Published in: |
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia. - London : Routledge, ISBN 978-0-367-41076-6. - 2020, p. 354-357
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Subject: | Konsumentenverhalten | Consumer behaviour | Islam | Beziehungsmarketing | Relationship marketing | Muslime | Muslims | Jugendliche | Youth | Marketingmanagement | Marketing management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1201/9780367814557-84 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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