Customer orientation as a psychological construct : evidence from Indian B-B salespeople
Year of publication: |
2017
|
---|---|
Authors: | Johlke, Mark C. ; Iyer, Rajesh |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 4, p. 704-720
|
Subject: | Frontline employees | Job satisfaction | Customer orientation | Customer-oriented attitude | External customer mindset | Indian salespeople | Indien | India | Beziehungsmarketing | Relationship marketing | Arbeitszufriedenheit | Verkaufspersonal | Salespeople | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
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