Customer patronage motives in Nigerian retail banking sector
Year of publication: |
2010
|
---|---|
Authors: | Orakwue, Emmanuel ; Omar, Ogenyi |
Published in: |
The journal of retail marketing management research : JRMMR. - Hatfield, ISSN 1752-6183, ZDB-ID 2420635-0. - Vol. 2.2009/10, 2, p. 12-23
|
Subject: | Privatkundengeschäft | Personal banking | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Nigeria |
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