Customer relationship management and customer satisfaction : the mediating role of relationship quality
Year of publication: |
September 2017
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Authors: | Santouridis, Ilias ; Veraki, Androniki |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 28.2017, 10, p. 1122-1133
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Subject: | CRM practices | customer satisfaction | relationship quality | mobile telephony | Greece | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Griechenland | Dienstleistungsqualität | Service quality | Lieferantenmanagement | Supplier relationship management | Qualitätsmanagement | Quality management |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/14783363.2017.1303889 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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