Customer relationship management : review of technology impact and use cases
Year of publication: |
2023
|
---|---|
Authors: | Yerpude, Samir ; Rautela, Sonica |
Published in: |
Digital transformation, strategic resilience, cyber security and risk management. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-83797-010-0. - 2023, p. 87-99
|
Subject: | CRM | Digital CRM | customer relationship | digital technology | real-time data analytics | customer satisfaction | customer retention | Digitalisierung | Digitization | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | IT-gestütztes Marketing | Computer-assisted marketing |
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