Customer relationship management : websites analysis of the top ten consumer goods companies
Year of publication: |
2023
|
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Authors: | Rîpa, Alexandru Ioan ; Nicolescu, Luminița |
Published in: |
Management dynamics in the knowledge economy. - Bucharest : NUPSPA, ISSN 2392-8042, ZDB-ID 2819566-8. - Vol. 11.2023, 4/39, p. 352-371
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Subject: | consumer goods | CRM dimensions | customer relationship management (CRM) | web analysis | Beziehungsmarketing | Relationship marketing | Website | Konsumentenverhalten | Consumer behaviour | Konsumgüterindustrie | Consumer goods industry | Konsumgüter | Consumer goods | IT-gestütztes Marketing | Computer-assisted marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Die Zählung sollte lauten: 42 |
Other identifiers: | 10.2478/mdke-2023-0022 [DOI] hdl:11159/652788 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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