Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Year of publication: |
2023
|
---|---|
Authors: | Banerjee, Shubhomoy ; Ratnakaram, Sunitha ; Lohan, Amanish |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 31.2023, 3, p. 693-717
|
Subject: | attribution theory | Bank transgression | customer commitment | relationship marketing orientation | Beziehungsmarketing | Relationship marketing | Bank | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Marketingmanagement | Marketing management | Markenführung | Brand management | Markenimage | Brand image |
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