Cybermarketing : how to use the Internet to market your goods and services
Pauline Bickerton, Matthew Bickerton and Upkar Pardesi
| Year of publication: |
2000 ; 2. ed.
|
|---|---|
| Authors: | Bickerton, Pauline ; Bickerton, Matthew ; Pardesi, Upkar |
| Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
| Subject: | Marketing | Internet |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 355 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7506-4704-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004609216