De la qualité de service à la fidélité des clients : une investigation sur le secteur bancaire au Vietnam
Year of publication: |
2012
|
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Authors: | Moulins, Jean-Louis ; Phan, Kim Ngoc ; Philippe, Jean |
Published in: |
Economies et sociétés ; 46,4. - Paris : Presses de l'ISMÉA. - 2012, p. 815-836
|
Subject: | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Bankgeschäft | Banking services | Vietnam | Viet Nam |
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